Author: Don Mazonas

Define What a Valuable Lead Looks Like Generating more leads is useful only when those leads have genuine commercial potential. An escort business could receive hundreds of enquiries without producing…

Start With a Clear Marketing Strategy Marketing an escort website successfully requires more than simply launching a website and waiting for visitors. You need a system for attracting relevant people,…

Understand What A/B Testing Actually Does A/B testing compares two versions of something to see which performs better. Version A might be your existing landing page. Version B could contain…

Understand What a Marketing Funnel Does Most customers do not discover a business and immediately purchase. They may encounter an article, see a social post, visit the website, compare alternatives,…

Understand What a Call to Action Actually Does A call to action tells a visitor what to do next. It might encourage someone to make a purchase, create an account,…

Mobile Is No Longer a Secondary Experience For many visitors, a smartphone is the primary way they experience a website. They may discover your business through search, open an email,…

Understand Why Returning Visitors Matter Attracting new visitors is important, but constantly depending on new traffic can become expensive. Every new customer may require another search click, advertisement, referral, social…

Analytics Should Help You Make Decisions Website analytics can provide enormous amounts of information. Traffic, sessions, page views, engagement, conversions, devices, locations, acquisition channels, and dozens of other metrics can…

Understand Why Customers Abandon Checkout A customer adding something to their cart is a strong signal of interest. They have moved beyond simply browsing your website. They have found something…

Understand What a Content Calendar Should Do A content calendar gives structure to your marketing. Instead of deciding what to publish every morning, you create a plan covering upcoming articles,…