How to construct SEO friendly site structure
Hi. I always get various questions over email or otherwise regarding SEO. Sometimes I don’t write entire blog post because I feel that internet has the answer already (I point links in replies, of course). This question sparked my interest because it actually made me think how I structure my own sites when I start a new project. So, let’s talk about SEO friendly site structure.
Now I do believe that a lot of people have heard of this thing called silos, content pillar, etc … I don’t like calling names so let’s just call this thing as site structure. So in this blog post I will tell you how I structure my sites for best SEO practices.
First of all, let’s say that we have a fitness niche. Yes, I love going after big and tough niches. Now fitness has a lot of keywords and those keywords also can be narrowed down even further. So really, we have thousands upon thousands of keywords in fitness niche but do you know the best way to target them all in one site? Cramming everything on the homepage is a very bad practice. So let’s construct site structure from the scratch.
So first, we gather a few different categories that come under fitness – cardiovascular endurance (exercises to improve your heart and lungs for higher stamina), mascular strength and endurance (gym, basically) and flexibility (how joints move and stretches). Of course, there are more fitness related categories but for the sample sake, let’s just keep with these 3.
So once we know the categories, we will brainstorm sub-categories. So for the cardiovascular endurance we can use general cardio exercises – jogging, cycling, swimming, etc … for strength and muscle endurance – arm workouts, leg workouts, abs workout, etc … and for the flexibility – stretching, yoga, etc …
Once we have sub-categories, now we can begin our keyword research. I will not get into details on how to perform a proper keyword research as you can easily find tutorials on YouTube and Google. I quickly did a research on my own for the jogging, here are the keywords that I came up with: how to jog, half marathon training, how to run faster, how to start running, running for beginners training for a 5k and plenty more.
Optimising a single piece of content for all these keywords will be hard. If I want to start running, it does not necessary mean that I want to start training for half marathon. Reading entire article of 10,000 words will not appeal my interest that’s why we are not going to write 10K words long content. I know some SEO gurus say that after decently recent updates, Google wants you to write long articles and target multiple keywords. This does not make sense and I can’t say that those gurus are right …
So once you have these keywords, you can start writing articles. I prefer using one keyword per article. Of course, you will want to use related and LSI keywords. In this article I published some time ago, you can learn how to write content that ranks. I am not going to rewrite that article as you can just read it. Now here comes the best part – structuring the URL.
You want to structure the same way that Windows computers would structure folders – site.com/category/subcatory/article. In this case: site.com/cardiovascular-endurance/jogging/running-for-beginners.
Also, it is important that you link between your articles (link to the previous level, link to the next level. So, for example, ou have 1,000 words content for “cardiovascular endurance”. As you talk about it and mention word “jogging” (because you will be mentioning jogging as it’s a very important part for cardiovascular endurance fitness), you can link to the jogging sub-category. The same applies to all pieces of content.
This structure does not apply to this blog. When I started nearly 4 years ago, it started as SEO blog and I didn’t know that I would need to expand and move from SEO-alone to lead and traffic generation topics. If I had to start this blog again, I would use the same URL structure as outlined in this post.
I hope this helps you to understand a little bit more about SEO-friendly site structure. Of course there might be other structures as well and they might work well. If another site structure works well for you then you should keep it.
Of course, to end this post, I just wanted to ask you – have you considered other traffic generation sources already? In Traffic Torrent System, you will learn how to leverage other 4 traffic sources.
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