Hidden Agenda of Google Medic Broad Core Update

Hidden Agenda of Google Medic Broad Core Update

This guest post was written by Jafar Sadhik from Stan Ventures.

A month has passed after Google rolled out its most recent algorithm update – The Medic Broad Core Update. It has caused a lot of stir among the users and SEO professionals. Each Google algorithm update comes with the promise of better search experience. But on the other hand, SEOs across the globe break their heads trying to find fixes for the clients who suffered drop in rankings after the update. The recent medic update also had a similar aftermath.

Here’s all that you need to know about the broad core update that Google launched in August 2018 aka The Google Medic Update 2018.

What’s broad core algorithm update?

Google keeps coming up with algorithm updates in an effort to present most useful and contextual content to users. Google updates its core algorithms many times a day and users are not usually notified about this. But a Broad Core Algorithm Update is a bit different.

To make it simple, core algorithm updates are minor tweaks to the existing algorithm, whereas broad core updates, like the one in August 2018, are major ones that bring about a more significant change.

There have been more than 630 core algorithm updates in the year 2017, but the number of broad core updates were fewer than ten. As for 2018, Google released two broad core algorithm updates in March and April, followed by the Medic update in August. Since there have been major ranking fluctuations after the rollout causing bigger impacts, the Medic update comes under broad core algorithm update and the search engine giant has acknowledged the same.

Highlights of the medic update

The most recent broad core algorithm update that rolled out on August 1, 2018 is a global update, with significant changes in search rankings of major websites. Here are a few things highlighted about the update, to give you more insights into what users and SEO specialists can expect from it.

Story behind the name

As of now, the August update doesn’t have an official name like Penguin or Pigeon. However, Barry Schwartz, who keeps a tab on SEO industry, after analyzing the uneven ranking fluctuations in the medical industry, called it the ‘Medic Update’. Thus, the update got the unofficial, but yet popular name ‘Medic Update’.

What’s the point?

Now, out of everything, what most people wonder is ‘what does this update do?’. To justify the update and usefulness of it, Google implies that the update aims to uplift various websites that were under-rewarded despite providing contextual content. So, such websites can expect climbing up in ranking and have more chances of topping Google’s search results page. It focuses a lot on the quality of content on webpages.

Since this is a global update, as confirmed by Danny Sullivan, the update will affect websites from all niches, all regions, and all languages. Google also adds by stating that nothing can be done to fix the impact of this update, unless websites commit themselves to delivering top-notch content that enhances user experience.


Since the websites that have been under-rewarded would get the benefit of the update, it would automatically affect the search ranking of websites that previously ranked for the same query. Google went on to say that such changes do not mean a website is low in quality or something is essentially wrong.

YMYL sites (Your Money, Your Life) that give advices about health and wellness have suffered due to the Medic Update. The reason could be that some healthcare websites give readers advises that are not written by professionals. Such content could end up harming the users. It seems like Google is extra conscious about the wellbeing of its users. Whatever be the reason, the outcome is that majority of the websites that have been impacted are health-related websites.

Who’s impacted the most?

Everything sounds new, exciting, and whatnot for everyone except the websites that had to pay the price for this update. Ever since the update rolled out, certain observations have been made. These observations imply that following niches have witnessed most part of impact.

  • Web pages that are related to health and wellness, and offer health related information to people.
  • Pages that undertake monetary transactions, wherein people would give out their account related information. This involves online stores, where you make purchases.
  • Web pages with the information that can influence your financial and legal decisions. Pages that come up with content to advice on financial and legal concerns have been impacted.
  • Web pages that address and give suggestions or advices on concerns, like parenting, purchasing bigger assets, like house, property, vehicle, etc.
  • Pages that handle personal information of users, like bank account info, contact number, driving license number, or any other identification numbers; pertaining to identity theft.

How to recover from its impact on your website

Google claims that there is nothing that can be done to escape the wrath of this update. While this may seem like a dead end, we all know that for every update in the past, Google has had some recommendations. Similarly, for this update, despite stating there is no fix, Google also signals that working on the quality of content (blog management), improvement of the website, and other factors can bring about a change in rankings when Google comes up with the next update.

With that being said, one wise thing to do if you suffered rank-drop is to wait and watch. Just as hard of a task it can be, waiting makes sense. Many a times, with older updates, Google had withdrawn some of the aspects of the update. Because of this, many websites regained their ranks, if not completely, at least a part of it to make a progress. So, wait for a few weeks and see if your rankings get better.

Meanwhile, do your research. Study the websites that have taken over you. This will provide you an insight into what can be done to crawl past them. Also, as you weave new content, do an extensive research and be very particular about the quality and credibility of the content. If in case you are finding it too hard to do it yourself, you may rely on White Label SEO services to get rid of the issue.


While the Google Medic Broad Core Algorithm Update holds high promises for users, it has reduced SEO specialists to a bundle of nerves. However, given websites put their efforts to be very meticulous about crafting content and prioritizing the user experience, Google wouldn’t mind letting these websites rank. At the end of the day, what helps the most is analysis. If you study other websites, come up with reasons why the ranking went down, and craft high-quality content, your rankings can definitely improve.