6 Fast and Easy Tactics SEO Experts Use to Rank WordPress Sites
Search engines are constantly changing the rules, making it increasingly difficult for an internet marketing agency to rank their client’s website on the first page of Google.
Whether you’re using the services of SEO experts in Sydney or have a team of search engine optimisation experts helping you rank your WordPress website, here are 6 tactics which can help you achieve an outcome with a little effort
Use a sitemap
A sitemap has two purposes – one for the user and the other for search engines. The user benefits from a sitemap because if they cannot find a page they’re looking for on your site through the main navigation, they can look at your sitemap and possibly find the information they’re looking for.
If you have a large site you can actually break down your sitemap into smaller sections by categories or alphabetically. This is very beneficial for users in helping them to find information on your site that they may not otherwise find through the main navigation.
The second purpose is to allow search engines bots to crawl your sitemap and find all the different pages of your site which helps with indexation. You can submit your sitemap in Google Search Console. The SEO benefit is derived from ranking certain pages for specific keywords or keyword phrases.
Optimise Page Titles
Title tags are what search engine bots see when they crawl a website. They look at the keywords within the title tag which are one of the most important ranking factors for on-site optimisation, so make sure the keywords you want to rank for appear in the title tag.
Focus on one or two keywords and avoid stuffing several keywords. If you have a large website, it can get difficult to optimise all the pages, so focus on the ones which have a higher click-through rate and pages you want to rank the most.
Use your primary keywords towards the front of the title and use compelling copy for your titles which your target audience will resonate with. Take the time to structure the title correctly.
A well-written meta-description increases click-through rates on search results pages and are an important element of SEO.
When writing a meta description remember that you only have about 150 characters (some say 160 characters) so one of the best ways to do this is by starting the description with a question and finishing with a tease.
For example, say that you wanted to write an article because you sell swimming pools and want to educate the target audience about the value of fibreglass swimming pools.
Your Meta Description could be as follows:
“Are you wondering about the cost and price of fibreglass swimming pools? If so, this article will explain…”
The three dots at the end of the sentence should appear within the 150 character limit.
In this example, the first part is the question which includes the keywords and the second part is the tease which will compel the reader to click through to your blog or web page.
Optimise Your Alt-Tags
Google and other search engine bots cannot see and interpret your images and you need to help them along by describing the images using a piece of code or metadata called the alt text often called the alt tag. This text is the images alternative text which can be read by the search engines and human visitors alike.
When properly attributed to your image in the HTML source code, alt text is a truly powerful way to optimise your website for search engines. It can even be a source of new web traffic through image search, which is why every image on your website should have alt text.
To optimise your alt text, be descriptive and accurate. The keywords used should relate to the content on the page but don’t over optimise or stuff keywords or you will come across as spammy. Your description should be accurate and optimised in no more than 16 words.
If you’re unsure ask yourself whether you’re writing alt text exclusively for the search engines or you’re also thinking about your visitors. You should always lean toward the latter.
Alt text is a function of accessible website design and serves the purpose of making your content understandable even to people who use non-visual browsers, screen readers and Braille readers.
Complying with these guidelines will deliver an organic SEO benefit – a benefit which your competitors may not be capitalising on and you will have a better chance of getting web traffic from image search.
Boosting Site Speed
People nowadays have short attention spans, and if a website takes more than 3 or 4 seconds to load, they will leave and you will lose more revenue. Even if you build PBN and link to your site, it won’t have long-lasting effect.
To speed up your website, the first thing you need to do is use Google PageSpeed. This is a tool by Google and it will show you what’s causing your website to load slowly. You put in your URL, and it will analyse it, to give you a score.
If you have an amazing score then great, you’re doing a good job.If you have a terrible score it will even show you what to fix to improve your speed.The second thing you should consider is using the Google AMP framework. A lot of people are coming to your site on mobile devices. Mobile devices in many cases will make up the majority of your traffic, and to make your website load super fast for mobile users the Google AMP framework can be helpful.
The third thing you want to consider is using a CDN. A CDN is a content delivery network. They take your website and put it all over the globe.
So, if you’re getting most of your traffic from the U.S., even though your website is hosted in Australia, your site will be replicated and put it on a server in the U.S., so that way all the visitors in the U.S. can see your website right away. They do this by putting your website in all major regions.
Finally, you need to cache your web pages. You can use a plugin called W3 Total Cache for this purpose. If you don’t have a WordPress site, reach out to your SEO company or your server hosting company and they’ll tell you how you can cache your website.
If you do all of this, your website is going to load faster and you’re going to grow your sales, because when people come to your site they won’t get frustrated because it takes hours to load.
Request Indexing Using Fetch as Google
Fetch as Google is part of the Google Search Console and lets you simulate how Google will render a published page. It also lets you submit your pages to Google’s index.
The goal here is to get your site or changes to your site up on Google as quickly and efficiently as possible.
Two really helpful tools are Fetch… and Index.
You can run a Fetch from the Search Console, under the Crawl category: specifically Fetch as Google.
This tool lets you see how Google renders pages from your website, giving you two options: Fetch or Fetch and Render.
Fetch allows you see how Google views your site and Fetch and Render will do the same and also provide a visual representation of what Google observes.
This is helpful for troubleshooting and once you’ve done a Fetch or Fetch and Render, you can request indexing. If you’ve made an update to our site or a specific page and we want to let Google know right away, this sends a signal to Google bots to crawl these updated pages.
These tactics are easy to implement and if you’re using the services of SEO experts, ensure they follow these steps so your web pages get indexed quickly and rank faster.
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