5 Essential SEO Strategies for Getting Massive Website Traffic
Search Engine Optimisation — we all know how challenging it can be.
The mere mention of SEO could make underfunded and shorthanded brands cringe.
Who wouldn’t? I mean, if you perform a quick inspection of a full-service SEO agency’s pricing page, you should consider yourself lucky if you find something worth less than $1,500 per month.
That’s too much dough for something that takes several weeks to generate results — especially for startup.
Fortunately for you, you don’t have to spend anywhere near that amount to lay the essential foundations of a high-ranking website.
A good chunk of the work, be it in link building or on-page optimization, can be done without the help of a professional SEO agency or consultant. You just need the right approach and the right tools to get the ball rolling.
In this post, we’ll discuss the 5 crucial strategies that will help you generate massive traffic on your website.
Let’s dive right in.
1. Start with Long-Tail Keywords
It’s no secret that keywords can make or break any digital marketing strategy.
SEO is no exception. If you want your efforts to yield profitable results, you need to look for relevant, long-tail keywords that target a narrower audience.
Put simply, a long-tail keyword is anything that contains at least three terms. They provide the following benefits to SEO campaigns:
- Low Competition
Perhaps the biggest advantage of long-tail keywords is the fact that they’re significantly less competitive than broad search terms. This makes them ideal for small brands who lack the resources to compete against well-established competitors.
- More Qualified Traffic
By integrating commercial-based terms, like “for sale,” “for hire,” or “services,” you can specifically target users who are more likely to convert.
- Faster Conversions
Since long-tail keywords reflect the way users type on search engines, they are known to convert 2.5 times more frequently than broad keywords — not to mention they get 56% more click-throughs in search engine results.
To look for long-tail keywords, you can get started with a free tool like Ubersuggest. Just enter a seed keyword and watch as the tool pulls in hundreds of long-tail keyword suggestions for you:
When using Ubersuggest, be sure to pick keywords that have a competitiveness rating of 0.4 or less. These are the keywords within the low-medium competition range.
2. Keyword-Optimise Your Content
After coming up with a lineup of well-targeted keywords, the next challenge is to weave them into your content.
You don’t just haphazardly inject keywords into your posts. They must fit in naturally without disrupting the reading experience of your audience.
Here are some of the locations where you must methodically insert your target keywords:
- Page/Post Title
- Meta Description
- Content Body
- Header Tags
- Image Filenames and Alt Tags
Don’t worry too much about keyword density — mentioning your target keywords at least once in these locations should suffice. Whatever you do, don’t force keywords to avoid being flagged for keyword-stuffing.
3. Put Content Development in High Gear
Whether you like it or not, high-quality content is the building block of a successful SEO strategy.
The main issue is, small businesses and one-man-army webmasters are often behind in their content production.
Let’s face it, even if you post a new blog post every day, there’s probably someone out there who’s outdoing you in terms of content volume. Aside from publishing blog posts regularly, they could also be submitting guest posts, answering questions on Quora, posting social media updates, and so on.
The good news is, keeping your SEO campaigns supplied with content doesn’t require you to spend a fortune.
With outsourcing, you can always have valuable content to fuel your SEO activities at an affordable price. Below are some of the best places to start:
Don’t forget to ask for actual samples and provide as many details as possible regarding your content strategy. Opt to pay upon completion to avoid writers who may never deliver in terms of time or quality.
A tip when outsourcing content from freelancers — spicing up content with infographics is a great way to boost its perceived value.
4. Leverage the Skyscraper Technique
In SEO, link building is probably the most tedious task there is.
Keep in mind that search engines index websites using crawlers, which travel via links and evaluate the rank worthiness of content based on certain on-page signals.
The more links you get from authoritative sources, the more discoverable your content is to these crawlers — thus, improving your chances of ranking highly in search engine results.
Unfortunately, popular websites don’t just hand out links to anyone like candy.
What you need to do is prove that you’re worth linking to by presenting them with the best possible content you can offer. And the only reliable workflow that will help you accomplish this is through the Skyscraper Technique.
Popularized by Brian Dean of Backlinko, the Skyscraper Technique can be summarized into three simple steps:
Find Popular Content
The first step is to locate popular content that already gets a ton of links from authoritative sources.
For this, you can use a content research tool like BuzzSumo to find popular content as well as identify who links to them.
Create Something Better
The second step in the Skyscraper Technique is also the most important.
To convince influential sites to link to you, it’s imperative that you write something that’s noticeably better in every aspect. You may increase the word count, add more actionable steps, update old data, insert more visual content, and so on.
Reach Out to the Original Sources
The third and final step is to reach out to the same websites that linked to the original content.
Remember, bloggers, businesses, and other influential brands have a reputation to keep. In order to cement their credibility as information sources, it’s in their best interest to link only to the cream of the crop.
5. Optimise Your Website’s Performance
Finally, you can’t ignore the state of your web page and its impact on your overall rank worthiness.
It all boils down to the experience you provide your target audience, which largely depends on your website’s performance.
Not only does your website’s loading speed affect your rankings, having a slow website could also cut your potential traffic in half.
To increase your website’s loading speed, running a full analysis on Google PageSpeed Insights is a step in the right direction. It works by automatically identifying performance-related issues on your website along with the optimization suggestions that will help you address them.
Another popular strategy is to leverage a Content Delivery Network or CDN to reduce latency for users in distant locations.
CDNs are powered by a network of proxy servers that are geographically distributed. These work together to deliver cached website data to users depending on where they are in the globe.
That’s it! You are now equipped with the must-have SEO strategies that every website needs.
Of course, these strategies take time before they affect your search engine rankings. Just remember to focus on one thing at a time and be thorough — don’t cut any corners if you really want your SEO efforts to result in more traffic.
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